Custom Tailored Design, Innovation & Brand Development Services

Seeley Designworks is a full service design & innovation consultancy focused on captivating and compelling end users, potential clients, and investors through tailored consultation and development service packages to ensure the most return on your investment. We have elevated and revitalized large fortune 200 brands and have grown small start-ups from inception. We work with you and your team to create the perfect plan.

Systemic Design Thinking and HCD Methodology to solve BIG problems and create meaningful innovation for powerful results.
From "fuzzy front end" discovery...
aMBIGUITY scribble 2 white 4pt.png streamlined delivery, we've got you covered.
We provide comfort & clarity within chaos and uncertainty.

Specializing in new product development, disruptive innovation, industrial design, research, and brand development.
So, what can we help YOU with?
Foundational Research
Consumer Insights

Opportunity Definition
Vision Creation
Strategy & Planning
New Brand Inception
New Product Inception
New Service Inception

Product Development
Brand Development 
Product Road mapping
Technology Road mapping

Validation Research
Design for Manufacturing

Design & Ux Refinement
360 Brand Experience

Consumer Testing


"Help me engage and influence"

We can help you visualize or innovate on ideas you already have, build and create new ideas, or even help lead the creative process to ensure you reach the right designs with your team.  Our expertise has helped both large corporate teams and small agile start-up teams innovate, grow, and differentiate effectively and efficiently.

  • Concept exploration

  • Concept development

  • Product & feature innovation

  • Design refinement

  • Idea visualization


"Help me find gaps and opportunity"

Whether you're looking to discover new opportunities, validate assumptions, or just need help finding your vision and a better understanding of how to get there, our methods will help you start or grow your ventures, large or small.

  • In-Home & field observational facilitation

  • Rapid on-line quantitative facilitation

  • Qualitative interview & moderation

  • Experience journey research & mapping

  • Formative brand value assessments

  • New business discovery & identification

  • Formative opportunity exploration

  • Trend hunting, analysis, & forecasting

  • Futuring & Long-range vision creation

  • Design process & strategy evaluations

  • Workshop & brainstorming facilitation

  • Design Thinking education

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"Help me build & refine my brand"

Our brand experience ranges from aiding startups discover and define themselves at inception to elevating and revitalizing globally recognized brands for some of the largest companies around the world. Whether its to help you discover your brand, refine your brand, or manage your brand, we've got you covered. ​

  • Competitive assessments

  • Target consumer identification

  • Target personification

  • Visual Brand Language Creation

  • Brand Experience Creation

  • Brand positioning

  • Brand essence

  • Brand experience

  • Brand storytelling

  • Brand development

  • Brand Governance

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Your In Good Company

Our experience and expertise is vast.  From corporate fortune 200 companies and some of the worlds largest/ most recognized brands, to the smallest, most agile start-up teams out there.


We are a small enough design house to allow proper agility to efficiently move with you and your teams, but we are large enough to deliver big and offer world class design results and returns.

We look forward to adding you to the family.

Our Company Values

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05237 Beechwood Ln. South Haven, MI 49090

Email: | Tel: 269-767-6960

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