Product Development Domains
 
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Discovery
"THE WHY"
Development
"THE HOW"
Delivery
"THE WHAT"

Where we want to go.

Establish foundational insights to drive your development planning

Identifying opportunity with empathy & Deep Consumer Understanding

When Establishing:

  • New Product Dev.

  • New Business Dev.

  • Value proposition

  • Size of prize

  • Vision

  • Strategy

How we get there.

Develop and refine prioritized  product elements.

Divergent thinking and testing to converge on optimal solutions efficiently

When Establishing:

  • Concept visualization

  • Manufacturing strategy

  • Design Targets & Validation

  • Customer Validation

  • Technical Requirements

  • Manufacturing Strategy

  • Prototyping & Testing

  • Production Readiness

Execute to plan.

On brand, constantly compelling with time and money to spare.

Attention to detail separates the good from the great.

When Establishing:

  • Design Refinement

  • Cm (Craftsmanship metrics)

  • SQ (Sensorial Quality metrics)

  • Quality & Reg. Compliance

  • Brand Governance

  • Market Validation

  • Go-to-Market Testing

  • Launch Experience

  • Packaging

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