Product Development Domains
Discovery
"THE WHY"
Development
"THE HOW"
Delivery
"THE WHAT"
Where we want to go.
Establish foundational insights to drive your development planning
Identifying opportunity with empathy & Deep Consumer Understanding
When Establishing:
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New Product Dev.
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New Business Dev.
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Value proposition
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Size of prize
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Vision
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Strategy
How we get there.
Develop and refine prioritized product elements.
Divergent thinking and testing to converge on optimal solutions efficiently
When Establishing:
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Concept visualization
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Manufacturing strategy
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Design Targets & Validation
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Customer Validation
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Technical Requirements
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Manufacturing Strategy
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Prototyping & Testing
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Production Readiness
Execute to plan.
On brand, constantly compelling with time and money to spare.
Attention to detail separates the good from the great.
When Establishing:
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Design Refinement
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Cm (Craftsmanship metrics)
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SQ (Sensorial Quality metrics)
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Quality & Reg. Compliance
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Brand Governance
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Market Validation
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Go-to-Market Testing
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Launch Experience
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Packaging