Disruptive Innovation Strategy
Setting your vision, trajectory, & Steps to achieve
Vision setting process with words.png
To combat Incremental innovation processes - We start with long range planning methods to ensure each decision between today and your long range goals are connected and not wasteful along your journey.

Each stepping stone set between today and your long range plan is a growth competency, or milestone you need to achieve in order to acomplish or progress toward your vision state.
Macro New Business Development Flow
Setting your vision, t
rajectory, & Steps to achieve
Brand
Website 3Ds rings 1 wht.png
1
2
3
Who your are and what your stand for and who your are speaking to.
Product
Website 3Ds rings 1 wht.png
4
5
6
If your thinking about starting a new business:
Best practice is to stablish your brand purpose, values, and intent before developing a new product or service idea.

This ensures your "idea" connects to consumers in a meaningfull way
Why, what and how to achieve meaningful innovation.
Brand Development Domains
Website 3Ds rings 1 wht.png
Who You Are
Who You Speak to
How You Behave

Attitudinally

What do you stand for?

What do you believe in?

What are your goals?

Why do you exist?

When Establishing:

  • New Brand Identity

  • Brand Vision & Mission

  • Brand Purpose

  • Brand Principles

  • Brand Archetype

Attitudinally

Who are you serving?

What do they believe?

How do they behave?

\What do they want & need?

When Establishing:

  • Target User Personification

  • Brans Positioning

  • Experience Journey Maps

  • Design & Brand Validation

Tangibly

How do you look?

How do you feel?

How do you sound?

How do you act?

When Establishing:

  • Brand Governance

  • Design Guidelines

  • Design Systems

  • Physical assets

  • Mood, Tone, Vibe

 
Brand Development 1 | Values
MASTER Seeley Design Works SND (5)
MASTER Seeley Design Works SND (8)
MASTER Seeley Design Works SND (7)
MASTER Seeley Design Works SND (6)
Product Development Domains
Website 3Ds rings 1 wht.png
Discovery
"THE WHY"
Development
"THE HOW"
Delivery
"THE WHAT"

Where we want to go
Or where we could be heading
or protect from competition

What do you stand for?

What do you believe in?

What are your goals?

Why do you exist?

When Establishing:

  • New Brand Identity

  • Brand Vision & Mission

  • Brand Purpose

  • Brand Principles

  • Brand Archetype

How we are going to get there

Who are you serving?

What do they believe?

How do they behave?

\What do they want & need?

When Establishing:

  • Target User Personification

  • Brans Positioning

  • Experience Journey Maps

  • Design & Brand Validation

Execute to plan

How do you look?

How do you feel?

How do you sound?

How do you act?

When Establishing:

  • Brand Governance

  • Design Guidelines

  • Design Systems

  • Physical assets

  • Mood, Tone, Vibe

"Add a quote you would like to feature. Maybe it's a message from the founder or something that reflects your brand's character. Click to edit and add your own."