Disruptive Innovation Strategy
Setting your vision, trajectory, & Steps to achieve
To combat Incremental innovation processes - We start with long range planning methods to ensure each decision between today and your long range goals are connected and not wasteful along your journey.
Each stepping stone set between today and your long range plan is a growth competency, or milestone you need to achieve in order to acomplish or progress toward your vision state.
Macro New Business Development Flow
Setting your vision, trajectory, & Steps to achieve
Brand
1
2
3
Who your are and what your stand for and who your are speaking to.
Product
4
5
6
If your thinking about starting a new business:
Best practice is to stablish your brand purpose, values, and intent before developing a new product or service idea.
This ensures your "idea" connects to consumers in a meaningfull way.
Why, what and how to achieve meaningful innovation.
Brand Development Domains
Who You Are
Who You Speak to
How You Behave
Attitudinally
What do you stand for?
What do you believe in?
What are your goals?
Why do you exist?
When Establishing:
-
New Brand Identity
-
Brand Vision & Mission
-
Brand Purpose
-
Brand Principles
-
Brand Archetype
Attitudinally
Who are you serving?
What do they believe?
How do they behave?
\What do they want & need?
When Establishing:
-
Target User Personification
-
Brans Positioning
-
Experience Journey Maps
-
Design & Brand Validation
Tangibly
How do you look?
How do you feel?
How do you sound?
How do you act?
When Establishing:
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Brand Governance
-
Design Guidelines
-
Design Systems
-
Physical assets
-
Mood, Tone, Vibe
Product Development Domains
Discovery
"THE WHY"
Development
"THE HOW"
Delivery
"THE WHAT"
Where we want to go
Or where we could be heading
or protect from competition
What do you stand for?
What do you believe in?
What are your goals?
Why do you exist?
When Establishing:
-
New Brand Identity
-
Brand Vision & Mission
-
Brand Purpose
-
Brand Principles
-
Brand Archetype
How we are going to get there
Who are you serving?
What do they believe?
How do they behave?
\What do they want & need?
When Establishing:
-
Target User Personification
-
Brans Positioning
-
Experience Journey Maps
-
Design & Brand Validation
Execute to plan
How do you look?
How do you feel?
How do you sound?
How do you act?
When Establishing:
-
Brand Governance
-
Design Guidelines
-
Design Systems
-
Physical assets
-
Mood, Tone, Vibe
"Add a quote you would like to feature. Maybe it's a message from the founder or something that reflects your brand's character. Click to edit and add your own."