Brand Development Domains
 
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Who You Are
Who You Speak to
How You Behave

Attitudinally

What do you stand for?

What do you believe in?

What are your goals?

Why do you exist?

When Establishing:

  • New Brand Identity

  • Brand Vision & Mission

  • Brand Purpose

  • Brand Principles

  • Brand Archetype

Attitudinally

Who are you serving?

What do they believe?

How do they behave?

\What do they want & need?

When Establishing:

  • Target User Personification

  • Brans Positioning

  • Experience Journey Maps

  • Design & Brand Validation

Tangibly

How do you look?

How do you feel?

How do you sound?

How do you act?

When Establishing:

  • Brand Governance

  • Design Guidelines

  • Design Systems

  • Physical assets

  • Mood, Tone, Vibe

Brand Development 1 | Values
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